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Role ········· Sr Art Director, Social/Digital
Agency ········· Koto, Buck
Media ········· Branding, Identity, Print, OLV, Site, Photography, Social.


              GoDaddy Brand

Twenty plus year ago, GoDaddy started selling domain names to help folks establish an online presence. Since then, the internet has changed entrepreneurship forever, and we’ve evolved way beyond just domains. Now we empower everyday entrepreneurs with all the help and tools they need to grow online, and our brand needed to reflect our commitment to entrepreneurs everywhere. We examined every component of our brand in order to create an entirely new design system. To focus our thinking, we developed our Design Ethos, a guiding principle built on four core tenets (Good Design for All, Humanity + Technology, Thoughtfully Creative, Inspire Joy).
The work that’s resulted from this design system has consistently resonated with everyday entrepreneurs, demonstrating we’re in their corner while giving them the energy to create.
godaddy.design














Team: Chief Brand Officer: Cameron Scott, Executive Brand Creative Director: Casey Sherstobitoff, Brand Creative Director: Chris Rushing, Brand Art Director: Nathen Cantwell, Brand Art Director: Jade Bayonet, Sr. Director of Brand Writing: Brian Dunn, Motion Graphics: Courtney Hannibal, Illustration: Buck, Chris DeLorenzo, Logo Design: Koto







 
  
Role ········· Sr Art Director
Production ········· Doomsday Entertainment
Media ······ Photography, OOH, OLV, Social, Broadcast


GoDaddy X Naomi Osaka

To reframe perceptions of the kind of websites GoDaddy can enable we teamed up with Naomi Osaka to launch her skincare brand, Kinlo. This partnership was to not only showcase the amazing mission Naomi has with her line, but to also demonstrate the power of selling your product online holistically with the wide range of e-commerce tools GoDaddy has. Communicating to our customers that you can sell anything, anywhere. Bringing this brand to life not only empowers entrerepenuers, it provides confidence and protection for people with melanted skin.

 










Team: Executive Creative Director: Fiona Parkin.
Associate Creative Directors: Matt Krivanek, Frank Traynor.
Photography: Gabe Scalise, Anthony Georgis.
Copy Writer: Maxym Martineau. Designer: Daniel Kwon







 
  
Role ········· Sr Art Director, Social/Digital
Agency ········· Internal Brand Team
Media ······ Social Campaign, OLV, Photography, Site


GoDaddy Open We Stand  

#OpenWeStand was for anyone who was keeping the economic health of small business top of mind during the pandemic. It was for shop owners minding their customers’ and employees’ safety — and for everyone who stands with small business.

GoDaddy created a pledge/campaign, website, and social content that had resources, inspiration and connection to other small business owners with creative solutions to keep their business open online, even if their doors are closed due to COVID-19. We also partnered with select outdoor businesses to capture and highlight their businesses on our channels. Showing how they adapted their business both online, and in person.



















Team: Production:
Casual Films, Executive Producer: Jillian Johnson,
Photography: Gabe Scalise, Editor: Nolan Lorch,
Copywriting + CD: Maxym Martineau,
Executive Creative Director: Fiona Parkin, Casey Scherbinoff.
FOS/Site Creative Director: Rolf Jensen



 
  
Role ········· Sr Art Director
Agency ········· Moving Picture Company
Media ······ OLV, Broadcast, Photography, Digital, Social


GoDaddy Payments

GoDaddy tools are for the busy hustlers out there. The 60% who actually make good on their entrepreneurial aspirations. So let’s show life from their hectic point of view through a series of quick cuts and scene changes, where one thing remains the same – the GoDaddy payments system. Excited to give our customers another tool to be successful in their entrepreneurial journey. With the lowest transaction fees compared to other leading providers, we stick up for small business and put more money into their accounts. Cash is on its way out and small businesses should not have to charge more or take a hit each time a customer pays with a card.

https://bit.ly/3kME5gk















 








Advertising Team:
Executive Brand Creative Director: Fiona Parkin,
FoS Art Director: Jordan Natyshen, Motion Graphics: Courtney Hannibal,Sr Designer: Daniel Kwon, Copy Writer: Maxym Borell


FOS Team:
ECD: Steve Rowcliffe, Creative Director: Rolf Jensen, Art Director/Director: John Choura Jr., Brand Creative Director: Chris Rushing, Copywriter: Sara Borzatta, Editors: Andrew Gott, Noah Lorch, Content Strategy: Jane Greenstein, Producer: Ben Meader, Production: Carly Kienow









 
  
Role ········· Sr Art Director
Production ········· Brand Team, Casual Films
Media ······ Social Campaign, OLV, Photography, Site


Success Stories

GoDaddy Success Stories is a social content series focusing on women entrepreneurs with the grit to change the world in big ways, small ways and everything-in-between ways. Telling their unique stories and journey to being successful business owners, while giving a small glimpse into their day to day lives.


















Team:
Production: Casual Films, Executive Producer: Jillian Johnson, Photography: Gabe Scalise, Editor: Nolan Lorch, Copywriting: Maxym Martineau